Private Jet Centre Brochure
London City Airport
This project aimed to create an engaging brochure targeting existing and potential high-end clients for the private jet centre. With a well-established brand identity that had proven successful in the digital and online space, our challenge was to adapt it effectively for the brochure format.
The key challenge was to capture the essence and experience of the private jet centre within the pages of a brochure.
To overcome this, we approached the project considering the entire print lifecycle. We utilised the brand identity, incorporating metallic elements and selecting luxurious printed materials to create a brochure that exuded a sense of sophistication and elegance, enticing readers to explore the jet centre firsthand. The new brand identity was brought to life through minimal yet impactful copy and expansive imagery, evoking a high-end, minimalist experience that left no room for ambiguity.
